Today everyone knows about Nike as it is the world’s top brand famous for its sportswear collection. The company never fails us with its products. Apart from making sportswear and apparels, Nike uses Technological advancement fro making these premium quality products. In this article we will be unfolding the technology that Nike uses for keeping apparels up to date and how the use of AI(Artificial Intelligence) will revolutionize the industry of Fashion.
We will be discovering about the Nike Tech Fleece, which contains a technical material and blends the science with a piece of cloth to keep your body warm in the winters. Nike has invented something innovative for its sport’s enthusiast customers. Company has done an innovative fusion of its apparel with the upcoming technology ‘The artificial Intelligence‘. We will be exploring the science ‘Tech Fleece‘, and its integration with AI and our wardrobes.
Nike Tech Fleece: A Brief Introduction
Before decoding the science and AI behind our new technology, let us understand about Nike Tech Fleece. It is a fabric designed by Nike (one of the leading sports brand) which has a lightweight property and warmness of fleece. The fleece is blended with advanced technical materials to give a stylish look with comfort and warmness. These jackets are specially fabricated for cold weather giving a modern aesthetic look with flexibility, breathability and comfort.
Initially, the company only used to make active-wear for athletes, but soon by recognizing the needs of the consumers and advancing technology, the company made its way to the wardrobes of Fashion freaks. It’s versatility and commitment of advancement made its way from Gym Bags to the Wardrobes of Modern Aesthetic People. The advancement won’t stop here, by introducing Tech Fleece it has made a step closer towards the new future of Technology- The AI.
The Rise of AI in Fashion
In the fashion sector, the use of Artificial Intelligence has been causing a new sensations. Technology is transforming how the buyers interact with fashion industry now. Its a new journey from the Tailored Clothing to Virtual Try-Ons. Being an expert in the athletic and sports industry, Nike identified the potential for Artificial Intelligence to completely shift how we interact with and wear clothes.
Science and AI behind Nike Tech Fleece
The Tech Fleece Fabric of Nike uniquely blends Fabric-like Polyester & Cotton. This unique blend creates their signature material which is light in weight, insulating, and prevents moisture. Nike invests a lot of time in research of the perfect fabric and science of the material to make the perfect & unique yarn which gives a stylish look along with warmness.
As Nike keeps its clothing material up to date and style, it is a great possibility, that while making the Tech Fleece specially, Nike might have explored Material with the help of AI. AI algorithms have the potential to analyze a large set of data for material properties & performance.
Use of AI-Powered Customization by Nike
The Nike’s union of Tech Fleece and AI unfolds a new era of fashion. Company can now design clothing that are specific to person’s preferences and body type using some AI/ML algorithms, machine learning models and data-driven insights. Although, this level of customization involves much more filtration than just picking a size or color. It involves creating apparel that fits each consumer properly and fulfills the objective behind designing it.
The Tech Fleece Fabric of Nike uniquely blends Fabric-like Polyester & Cotton. This unique blend creates their signature material which is light in weight, insulating, and prevents moisture. Nike invests a lot of time in research of the perfect fabric and science of the material to make the perfect & unique yarn which gives a stylish look along with warmness.
As Nike keeps its clothing material up to date and style, it is a great possibility, that while making the Tech Fleece specially, Nike might have explored Material with the help of AI. AI algorithms have the potential to analyze a large set of data for material properties & performance.
1. The AI Wardrobe Experience
To experience the new technology, just imagine a bot helping you out in selecting your wardrobe. Whenever you visit a website, your preferences are stored. Artificial Intelligence is famous for its predictions. Your all styles, fashions and trends are blend together in the suggestion by the bot. Even your fitness data is present, so the clothes suggested to you will be more likely the one which suits the best on you, giving a chic and trendy look.
2. The Fit Is Everything
One of the major issue in buying a cloth online is the sizing and fitting of the cloth. A wardrobe malfunctioning is even more uncomfortable than an acne on the face. It can make you underconfident even if you are on a simple walk. Taking account this serious issue, the company has built algorithms that suggest clothes of almost true to size.
This level of precision of suggestion gives a confidence in buying Nike’s Tech Fleece. It gives an assurance that it will not only look classy, sporty and trendy but it will be an ideal fit for the body with a maximum level of comfort.
3. Data-Driven Design
Tech Fleece items are being designed and developed with a great amount of help from AI technology. Numerous pieces of information, such as comments on fit, comfort, and performance, are gathered by the company from its customers. Then, AI systems examine this data to find trends and potential areas for development.
4. Sustainability and AI
Modern Fashion includes the concept of Sustainable Development. This is the place where Nike’s AI comes into the role. It helps in selecting material for Tech Fleece line that are environmental friendly and user friendly. With the increasing production, Nike not only takes care of its consumers but also the environment.
5. Virtual Try-Ons
With the advancement in the technology, it has allowed its user to try the clothes virtually. Just like since few years we try glasses online, we can also try the Clothes online. By uploading a photo, we can see how different Tech Fleece styles will fit our body and personal style.
6. AI-Powered Recommendations
Whenever you shop for Tech Fleece (Should try for once), it is most likely that you will receive some recommendations based on your browsing history. Such Tech-driven recommendation system will help you in discovering some new clothes that will most probably align with your taste.
Challenges and Ethical Considerations
Using Artificial Intelligence in Fashion industry has its own concerns. The major concern of using it is definitely the leak of Data. Your data isn’t private to you anymore. For better recommendations, Algorithms needs a significant amount of access to your personal data.
There is also a risk of overreliance on artificial intelligence where using it in fashion industry is definitely going to decrease the amount of human creativity and authenticity of hand-made clothes. There should a right balance to prevent this challenge.
The Future of AI in Fashion
Nike’s new innovative step by integration of Tech into its Tech Fleece line is just a beginning of the evolution of Fashion industry. The Fashion industry has now taken a step ahead of the time by deciding to meet the futuristic need of its consumer. Combining the technology with the comfort of Fleece, company has already set a new standard for the whole fashion industry.
As there will be advancement in the technology, we can definitely expect some more changes in the trends and the whole industry of the fashion. The advancement has started with the Nike’s Tech fleece line, where in the future we can expect more personalized clothing recommendations and Virtual try-ons. Its going to be an exciting journey of clothing and the connection of our wardrobes with Artificial Intelligence.
At the last, Nike’s Tech Fleece integration with Technology is a new promising era of Artificial Intelligence having a strong connection with our wardrobes. It is recognized for its prediction and recommendations, through this union of technology and clothing consumers can expect more unique and personalized recommendations with a blend of style, trend and comfort.